Facebook And The Post Office
Facebook is a large corporation that runs a worldwide network of the most social, interactive communication method since the letter was first delivered by the postal service.
Think about that for a few minutes. Over 100 years ago a system was developed that would allow anyone from kids to grandparents to write a letter and send it to someone else. All it took was a bit of time, a pen, pencil or crayon, a piece of paper, an envelope and a stamp.
The letter, with the right address, could be sent anywhere in world, to anyone. The price was small for the ability to send information so far.
Since that time there have been many changes in communication methods. Many have been one-way such as radio and television; some have been two-way as in the telegraph and telephone.
Email made a big change that allowed people to transmit information and became the replacement for snail mail. Then came the big step. The ability for anyone to send information to someone specific or a group of people, allow them to read it on their own time and reply or send it to others. All for free.
So you may wonder how does Facebook make money?
Many of us have heard terms like Data Mining and never really understood how it relates to making money.
The picture attached is a prime example. I bought a new grill from Home Depot. It had some damage that I could easily repair (possible better than the original factory design) and they wanted it gone. It was last year’s model and the last one in the store.
I took the grill home and posted a picture on Instagram and Facebook with some details of my new grill and the awesome deal I got.
After I received a comment on the post I went back into Facebook to take a look and there at the bottom of the page was a link to a Home Depot site where I could buy a Natural Gas Conversion Kit for my brand new grill.
Now I’m not sure if Facebook actually knows that I have gas at the house but I’m willing to bet there is some correlation between my address, picture post location, the gas company and Facebook.
At the end of the day Facebook didn’t put the link to Home Depot on the page because they thought it would be a nice thing to do.
I’m not complaining as I use some of the same info in my own marketing on Facebook it’s just awesome to know that it works so fast and is right there in my face.
Maybe the post office should offer free shipping and postage and print advertising based on businesses near the address of the person receiving the letter?
And yes, my Natural Gas Conversion kit has been ordered and is on the way. I also bought a cover while I was there.
If you have any comments please post them below.
P.S You can find this and my other comments at KenBarrett.us
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