Can You Be Found Online?
Many businesses are looking to improve their online presence and are using social media, paid advertising, blogs and many other methods but they have overlooked some of the basics, Showing up on the search results.
Google, Bing and Yahoo are constantly updating their systems to provide relevant information based on user searches and even if you have been on the first page previously you may not be there now.
This PodCast is also part of the video below.
In this video, I go through some live searches to find my own and other businesses in the area using customer search terms.
In conclusion, I recommend that you search for your own products or services and see how you rank. Use your customers’ search terms. Also, use other computers and your smartphone to see how you rank. Another idea would be to ask a friend or other businesses owner what they would search for to find your business.
Being found on a search is still one of the best methods to be in front of potential customers looking for your product or service.
If you have any comments please post them below.
Ken
