Fall = Sports, Outdoors and Warm Blankets

Fall = Sports, Outdoors and Warm Blankets Marketing and reaching your audience.

Part of the reason I am involved in the Chamber of Commerce and run draws at the store is to collect emails.

ABCE. Always Be Collecting Emails.

A few times each year I will send some email marketing to my list to keep my Laundromat in their mind.

This particular email is designed to prompt them to bring in their blankets, sports and hunting gear and other items to help them free up some time for spending with family.

As I am located in Alabama the summers are hot and humid so the fall weather is a nice break. Nights in the 40’s and days in the 60’s with almost no humidity but the days are short. We are in the Central Time Zone about an hour from the Eastern Time Zone so after the clocks change evening arrives fast.

Here is the context of the message I sent:

The weekends are sunny and cool, the leaves are changing, it’s a great time to watch some sports, take a walk in Cheaha Park or around the lake in Oxford.

A beautiful time to be in Central Alabama. But how do you get to spend all of this time with family and friends and keep all of those blankets, sportswear, hunting clothes and sweaters clean?

Go Pro!!

Laundry is our business, not yours so bring it all to us at 1304 Greenbrier Road in Anniston and it will be professionally washed, dried and folded and ready for the next game or family event.

Spend your time doing what you want this fall and leave the dirty work to us.

Below this was a map to the store and the hours. The full email can be seen HERE

The picture I used was made from a few I found on Google. I used PowerPoint to combine them and Jing to capture the finished picture. http://www.techsmith.com/jing.html

Here is a quick video on the process. In the video, I mention “Jing.com” which is not the website to get the program from. Use the link above.

And yes that is my dog barking at the end of the video.

Depending on budget, time and skills (I guess that’s the basis for everything) you can do this yourself or hire others. There are many email websites that can be used (GetResponse, Constant Contact, MailChimp etc). Rices vary usually based on the number of people on your list.

Hint: Don’t try and email individually or with a bcc to your contacts. The websites above will give you the results of your emails and allow people to “Opt Out”.

If you have any questions or would like to see other topics covered please let me know.

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If you have any comments, please post them below.

Ken