The Art of Persuasion: Ethos, Pathos & Logos
Some interesting things I learned today.
I was driving to a Big Box store awhile ago for supplies for my Laundromat and somehow I made a comment that involved the phrase “Supersized”. My daughter mentioned that she had watched that movie as part of a class assignment on Ethos, Pathos and Logos.
Ethos (Ethics)
Pathos (Emotion)
Logos (Logic)
I will admit that I had no idea what she was talking about.
It’s not often that the kids can stump me on the subject matter, maybe on some details of how to do math problems or American History (I’m not one of y’all yet) but spitting out terms I had never heard and being able to explain them. The horror!
So after a quick explanation of what they meant, I handed over my iPhone and asked her to review one of my videos.
She listened to a bit and hit pause and she said “That part was Logos because you are an expert and you are providing proof of what you have done”
A little bit more of the video and another pause, ” This part is Ethos because you are making me feel that you have confidence that I can do this too”
The clouds opened and birds began to sing……OK maybe not.
Many people struggle with making videos, myself included and even people that have done lots of them will tell you there are times they stumble a little, but if you speak the truth and from the heart, it will come through in your message.
The video she was reviewing was about me realizing I had reached one of my goals and how I had set a plan in place and was making it happen.
And I DO believe that you can do it too.
If you found some value please, Like, Comment and Share
Play Safe
Ken
