2 Effective Books About Marketing
Social media is everywhere and growing daily. The big name websites are trying to hold on as people move to other sites.
So where should you be?
So where should you be?
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eBoot Camp
I read this book by Corey Perlman published a few years ago and took a day course with him.
At the time I didn’t understand how to market my new business online and the one-day event was being held by a local Dale Carnegie office.
Up until that point, I was a consumer on the internet and not a business owner so it was a great start to change my mindset.
Social Media Overload
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The second book from Mr Perlman changed the way I look at Social Media Marketing.The first line of the book sets the stage
“You don’t have to be on Twitter.”
As many of you know I own a chain of Laundromats and sell Laundromat equipment. The customers for these two products are completely different so my Social Media targeting can’t be the same.
And both of these are different than my small business marketing.
Take a look at these two books and take some time to analyze your customer and “fish where the fish are”.
Please comment and share if you got some value from this and know of another business owner that may need a little help.
Ken
