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Fall = Sports, Outdoors and Warm Blankets

Fall = Sports, Outdoors and Warm Blankets

Marketing and reaching your audience.
Part of the reason I am involved in the Chamber of Commerce and run draws at the store is to collect emails.

 

   As many of you know I run a chain of Laundromats and use blogs as a method to expand that business. This post describes one of the methods I used for marketing recently.

  

ABCE. Always Be Collecting Emails.
             A few times each year I will send some email marketing to my list to keep my Laundromat in their mind.

           This particular email is designed to prompt them to bring in their blankets, sports and hunting gear and other items to help them free up some time for spending with family.

               As I am located in Alabama the summers are hot and humid so the fall weather is a nice break. Nights in the 40’s and days in the 60’s with almost no humidity but the days are short.                   We are in the Central Time Zone about an hour from the Eastern Time Zone so after the clocks change evening arrives fast.

Here is the context of the message I sent:

 

 

         The weekends are sunny and cool, the leaves are changing, it’s a great time to watch some sports, take a walk in Cheaha Park or around the lake in Oxford.

 

      A beautiful time to be in Central Alabama.      But how do you get to spend all of this time with family and friends and keep all of those blankets, sports wear, hunting clothes and sweaters clean?

      Go Pro!!
           Laundry is our business , not yours so bring it all to us at 1304 Greenbrier Road in Anniston and it will be professionally washed, dried and folded and ready for the next game or family event.
        Spend you time doing what you want this fall and leave the dirty work to us.

 

           Below this was a map to the store and the hours. The full email can be seen HERE

 The picture I used was made from a few I found on Google. I used PowerPoint to combine them and Jing to capture the finished picture. http://www.techsmith.com/jing.html

        Here is a quick video on the process. In the video I mention “Jing.com” which is not the website to get the program from. Use the link above.

And yes that is my dog barking at the end of the video.

                Depending on budget , time and skills (I guess that’s the basis for everything) you can do this yourself or hire others. There are many email websites that can be used (GetResponse, Contstant Contact, MailChimp etc).  prices vary usually based on number of people on your list.

        Hint: Don’t try and email individually or with a bcc to your contacts. The websites above will give you the results of your emails and allow people to “Opt Out”.

 

  If you have any questions or would like to see other topics covered please let me know.

Ken

Looking for more information about Laundromat Ownership?
–> Check This Out. <–

Ken Barrett
Ken@WashinCoinLaundry.com

Ken Barrett


Find me on Facebook

 

Dryer Fill Line

Dryer Fill Line

     Providing information for your customers to get the most benefit from your Laundromat helps everybody.

     Adding a Fill Line to the front of the dryer door shows customers how to get the best dry for the least money, prevents overloading and wrinkling of clothes and reduces the amount of dryers that one customer will use.

     During busy times it’s easy to run out of dryers as some customers will put different items into different dryers. This ties up dryer space resulting in reduced availability and upset customers.

     It’s a simple addition and , as in this example, when done right looks like part of the factory installed signage.

Ken

Looking for more information about Laundromat Ownership?
–> Check This Out. <–

Ken

Laundromat- Free Soap

Laundromat- Free Soap

        Everybody likes free stuff. This is an idea that we are using at one of our Laundromats as a trial.

     This Laundromat was recently opened and we are working on various methods to welcome new customers to the store.

           First, of course, you have to get them into the store, provide a great experience and then if all goes well your most powerful marketing kicks in- Word Of Mouth

                This particular marketing inolves providing free, liquid, HE detergent for the customers. All that needed is a cooler, cable and lock and small Dixie cups. Putting a small mat or garbage can below the cooler will help with the drips as well.

 

Please Comment, Like and Share if you got some value from this.

 Play Safe

Ken

 

Find Me on Facebook 

 

P.S. I’d love to connect on LinkedIn  

Fall = Sports, Outdoors and Warm Blankets

Fall = Sports, Outdoors and Warm Blankets Marketing and reaching your audience.


Part of the reason I am involved in the Chamber of Commerce and run draws at the store is to collect emails.

ABCE. Always Be Collecting Emails.

             A few times each year I will send some email marketing to my list to keep my Laundromat in their mind.

           This particular email is designed to prompt them to bring in their blankets, sports and hunting gear and other items to help them free up some time for spending with family.

               As I am located in Alabama the summers are hot and humid so the fall weather is a nice break. Nights in the 40’s and days in the 60’s with almost no humidity but the days are short. We are in the Central Time Zone about an hour from the Eastern Time Zone so after the clocks change evening arrives fast.

Here is the context of the message I sent:

         The weekends are sunny and cool, the leaves are changing, it’s a great time to watch some sports, take a walk in Cheaha Park or around the lake in Oxford. 

      A beautiful time to be in Central Alabama. But how do you get to spend all of this time with family and friends and keep all of those blankets, sports wear, hunting clothes and sweaters clean?

      Go Pro!!
           Laundry is our business , not yours so bring it all to us at 1304 Greenbrier Road in Anniston and it will be professionally washed, dried and folded and ready for the next game or family event.
        Spend you time doing what you want this fall and leave the dirty work to us.

           Below this was a map to the store and the hours. The full email can be seen HERE

    The picture I used was made from a few I found on Google. I used PowerPoint to combine them and Jing to capture the finished picture. http://www.techsmith.com/jing.html

        Here is a quick video on the process. In the video I mention “Jing.com” which is not the website to get the program from. Use the link above.

And yes that is my dog barking at the end of the video.

                Depending on budget , time and skills (I guess that’s the basis for everyhting) you can do this yourself or hire others. There are many email websites that can be used (GetResponse, Contstant Contact, MailChimp etc).  rices vary usually based on number of people on your list.

        Hint: Don’t try and email individually or with a bcc to your contacts. The websites above will give you the results of your emails and allow people to “Opt Out”.

  If you have any questions or would like to see other topics covered please let me know.

Looking for more information about Laundromat Ownership?
–> Check This Out. <–

If you have any comments, please post them below.

 

Ken