The Science of Getting Rich by Wallace D Wattles.
A book I am reading this month is The Science of Getting Rich. Get a Copy Here
There are a number of interesting points in the book and I won’t cover them all today but there is one concept that bears discussing.
“You cannot give every man more in cash market value than you take from him, but you can give him more in use value than the cash value of the thing you take from him.”
Think about how this applies to your business and what Use Value are you providing. We all need money to run our businesses, feed our families, pay our bills and other items but is your business product or service providing more in Use Value than you are receiving in Cash Market Value?
I’ll use one of my businesses for example. In one of my Laundromats I have a Drop Off Service. Customers can bring in their laundry, it is weighed, sorted, washed, dried and either folded or put on hangers. They are charged a certain price per pound.
What Use Value am I providing for Cash Market Value?
In the case of a parent, they may be able to spend more time with their kids at a park or reading a book with them. That time may make the difference in the child’s life that they are able to make better decisions or have awesome memories of their time growing up.
A business person staying at a local hotel may use that time to work on a project, complete a proposal or be on the phone with someone back home. Or even just relax for a few hours.
For Professional couples that may only have a few hours together in the evening and spend the weekends at their kids’ events, having their laundry done while they are at work allows them to focus on what is important to them.
In the case of my Laundromat Service the Cash Market Value is being traded for the Use Value of Time.
What Use Value does your business or service give your customers?
I would love to read your comments below and feel free to provide a link to your business.
If you have any comments please post them below.
Looking for more online exposure and training….. It All Begins Here.
Ken
