Brick and Mortar Marketing From Scratch
I have been working on the marketing for a new Coin Laundry in Baton Rouge LA. This is a renovation of an old, closed down Laundromat (the best ones to get by the way- More details here).
Before I started the marketing I did some searches to find out if there was any history I could work from. That would allow me to use the old name in some of my marketing and link it to the new business.
But what I found was nothing. Which is not a new thing for Laundromats. There are hundreds or maybe thousands that “don’t exist”. If the Laundromat had a phone line years ago and was put into the Yellow Pages or white pages because of the phone then in many cases that rolled over into some web searches as Google and Bing incorporated data to build their database.
A lot of unattended Coin Laundry’s never bothered as it was just an expense they wouldn’t use so they disappeared by never appearing.
Such is the case of the Laundromat in Baton Rouge.
The first step was to work with the new owner to develop a name and logo. We bounced a few ideas back and forth and decided on a name, logo, and colors. I had made a simple one in Excel and then had it tidied up on 
A search of the name 38th Street Coin Laundry found that there was a well-established location with the same name in San Diego. This provided a bit of a challenge but that’s OK.
I went to work and picked up the domain name, built a website, Facebook page, added all of the analytics and set to work with some low-cost promotions to get things rolling.
A few days later I did a search for 38th Street Coin Laundry on Bing as I had not been looking there before and what did I find?
Ranked at #2 and #3 !!
Next is to follow the steps I outlined in THIS POST to fill in all of the information on sites that other Laundromats are showing up on.
And of course continue to blog on the site to provide tips for the new customers about the equipment that will be installed and how to use it, other information about the area and other local businesses and the progress of the store.
Although we have already jumped up on the search, the blog will continue to provide relevant information for the future customers.
Does a blog really make a difference? Yes.
Not sure what to do? Start here for a quick and easy setup.
Ken
