Episode 21 – Radio Commercial Advice with Chris Wright

Creating a great radio ad is more than just an idea. You also need the right words, tone and information to turn your idea into customers coming in the door. Today we talk with Chris Wright, a seasoned radio professional that has seen what works and what doesn't.

 Episode 21 – Radio Commercial Advice with Chris Wright

Venturing into radio marketing should be done with a plan and the right voice.

           This week we get some great advice from  Chris Wright about setting up your radio advertising and what you need to do before you ever hit the airwaves.

Some of the highlights..

2:44 The number one thing you need to know.

5:00 The Combo you need to make it work

7:34 The biggest piece of advice Chris has given over the years.

9:30 Freedom or Information?

14:22 The easier way to increase revenue.

20:59 The Feel Good Point

22:27 Should I tip? Tip what are you talking about?

24:39 Where do I find a great voice over artist?

28:15 Will they actually play your commercial?

30:16 The Rule of 7’s.

31:20  The number of commercials you need to start with.

                                      

 

Links:

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! By Al Ries and Jack Trout

 

EP12 Using Radio Ads to Promote Your Small Business

 

EP 19 What if you market to Everyone

Wright On The Mark.com 

 

Fiverr.com

 

Voices.com

 

 

 Ken

2 Comments

    • Sorry about that.
      The times relate to the locations in the PodCast but the link to the audio was not posted.
      It’s updated now.
      Ken

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