Fall = Sports, Outdoors, and Warm Blankets
Marketing and reaching your audience.
Part of the reason I am involved in the Chamber of Commerce and run draws at the store is to collect emails.
As many of you know I run a chain of Laundromats and use blogs as a method to expand that business. This post describes one of the methods I used for marketing recently.
ABCE. Always Be Collecting Emails.
A few times each year I will send some email marketing to my list to keep my Laundromat in their mind.
This particular email is designed to prompt them to bring in their blankets, sports and hunting gear and other items to help them free up some time for spending with family.
As I am located in Alabama the summers are hot and humid so the fall weather is a nice break. Nights in the 40’s and days in the 60’s with almost no humidity but the days are short.
We are in the Central Time Zone about an hour from the Eastern Time Zone so after the clocks change evening arrives fast.
Here is the context of the message I sent:
The weekends are sunny and cool, the leaves are changing, it’s a great time to watch some sports, take a walk in Cheaha Park or around the lake in Oxford.
A beautiful time to be in Central Alabama. But how do you get to spend all of this time with family and friends and keep all of those blankets, sports wear, hunting clothes and sweaters clean?
Below this was a map to the store and the hours. The full email can be seen HERE
The picture I used was made from a few I found on Google. I used PowerPoint to combine them and Jing to capture the finished picture. http://www.techsmith.com/jing.html
Here is a quick video on the process. In the video, I mention “Jing.com” which is not the website to get the program from. Use the link above.
And yes that is my dog barking at the end of the video.
Depending on budget, time and skills (I guess that’s the basis for everything) you can do this yourself or hire others. There are many email websites that can be used (GetResponse, Constant Contact, MailChimp etc). prices vary usually based on a number of people on your list.
Hint: Don’t try and email individually or with a bcc to your contacts. The websites above will give you the results of your emails and allow people to “Opt Out”.
If you have any questions or would like to see other topics covered please let me know.
Ken
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Ken Barrett
Ken@WashinCoinLaundry.com
