2. Not using the A.I.D.A. advertising model.
These four simple letters – which stand for Attention, Interest, Desire, and Action – should play vitally important roles in every type of advertisement you do.
Each and every ad you spend money to run must properly call attention to your product; it must cause interest to develop; it must create a desire to buy your product, and it must cause the ad recipient to take the appropriate action to obtain your product.
Did you know that all successful infomercials contain these critical ingredients? They do. And that creates what infomercial experts call the “glue factor,” which simply means that you, the viewer, will remain “glued” to your chair to watch the full 30 minutes. When I consult with clients on ad design, I always make sure that each and every ad contains these sections in appropriate order. For example, a typical generic ad might read something like this:
Clothing Boutique:
Are you tired of the same fashions everyone else is wearing? (Attention), Well at The Monkey And Owl Boutique, we only stock limited quantities of clothing and accessories (Interest). Mix and Match from the most exclusive lines in town (Desire), So jump in your car and head over to The Monkey and Owl Boutique before your friends do (Action).
Accountants
Is your old shoe box still full of receipts? (Attention), At Shakey and Slippery Accountants we do more than taxes (Interest). Reduce the time you spend on your bills by using our monthly services (Desire), Call us today to see how Shakey and Slippery Accountants can manage all of your bills and expenses.
Take a few sheets of paper, or whatever you like to make notes on, put the four words at the top Attention, Interest, Desire, and Action – and work out some ideas for your business.
If you have any comments please post them below.
To Your Prosperity
Ken Barrett
P.S You can find this and my other comments at KenBarrett.us
P.P.S Are you a business and need to improve your online presence? Maybe I can help START HERE
